soul collective case study

Tabia and Jennifer have been close friends since they first met working in a salon in Los Angeles. The more they talked to each other, the more they bonded over a shared love of fashion and quickly discovered they had the same taste in style.

Soul Collective is a majority minority female owned DTC (direct to customer) brand that provides quality, yet affordable athleisure clothing for women. The brand needed a refreshed look for the 2022 relaunch, of which Sisterhood League was tasked with creating a Shopify powered online store that highlighted the Soul Collective’s focus on approachable premium quality branding.