Earned media coverage: Earned media refers to media coverage that is earned through public relations efforts, such as press releases and media pitches. Earned media can help increase your brand’s credibility and visibility, and drive more traffic to your website.

Paid media placements: Paid media placements, such as television or radio ads, can help you reach a broader audience and increase brand awareness. Make sure to choose the right media channels that align with your target audience and business goals.

Product placements: Product placements, where your product or brand is featured in a movie or TV show, can be an effective way to increase brand awareness and drive sales. This can help your brand reach a wider audience and improve its perceived value.

Influencer endorsements: Influencer endorsements can help increase your brand’s credibility and reach a wider audience. Collaborate with influencers who align with your brand values and have a significant following to promote your product or service.

Content partnerships: Content partnerships, where you partner with a media company to create sponsored content, can help you reach a wider audience and increase brand awareness. Choose a media partner that aligns with your brand values and target audience.

Event sponsorships: Event sponsorships, such as music festivals or sports events, can help increase your brand’s visibility and reach a wider audience. Choose events that align with your brand values and target audience to maximize the effectiveness of your sponsorship.